Gripp Newsletter - July 2017
Gripp Energy All-Star Tour
Gripp Energy Drink is thrilled to partner with the Southeast Super Truck Series for their 2017 race season. We have signed on as the main partner for all races in Northeast Tennessee and Southwest Virginia. The Gripp Energy All-Star Tour will feature the Southeast Super Truck Series, Southeast Super Stock Series, Carolina Vintage Racers and Mini Cup at a total of five races. It will hold two races each at Kingsport Speedway and Newport Speedway; and one at Lonesome Pine Raceway.
The Gripp Energy All-Star Tour provides an excellent opportunity to launch our new brand alongside the start of a new racing season. It is “a perfect fit for our brand to reach potential customers at events they are passionate about and that shares our interests,” says Ryan Auth, founder of Gripp.
Check out @sestseries on Facebook to keep up with the Gripp Energy All-Star Tour. You can bet you’ll see Gripp in the photos!
Riding for a Cause
The Gripp Energy crew gets to meet lots of cool people when we’re out and about promoting our product. This month we met an awesome bunch of bikers on our way to the Lonesome Pine Raceway. The bikers were taking part in Black Wolf Harley Davidson’s Benefit Ride to raise money to help the family of Andy Williams, a Virginia State Trooper who passed away on Easter Sunday. Needless to say, we were inspired by their story, so the Gripp gang made sure that each rider got an energy drink to fuel the rest of their journey.
Pit Stop Competition
As part of our partnership with the Southeast Super Truck Series, Gripp joined Food City at Lonesome Pine Raceway for a special Pit Stop Competition. Food City staff from Coeburn, Clintwood, Big Stone Gap, Wise and Saint Paul raced against the clock while testing their skills as a pit crew. The Gripp guys and gals had a blast cheering on the competitors. It was the staff from Food City in Big Stone Gap who took home the trophy with a record finish of 115.9 seconds!
Gripp on the Go
If you follow Gripp Energy Drink on social media, then you’ve probably noticed a new hashtag: #gripponthego. The Gripp on the Go series will continually showcase each of our delicious flavors in all kinds of unique locations while encouraging our followers to share their best photos featuring Gripp Energy Drinks. The next time you’ve got a Gripp in your hand, show us! Post your photo, tag Gripp Energy Drink and use the hashtag #gripponthego on Facebook, Twitter, Instagram and SnapChat. You might just wind up as our next featured photo!